I am Georgia and I will help you build your brand, find and communicate with your ideal audience, thus building a new community.
For every single project that I have participated in my focus has been creating the best user experience possible. I’ve worked with several larger as well as smaller brands and I love a challenge.
2008-2012
Information Management, BSc
2014-2015
Sales & Marketing, Certification
2018-2019
Digital Marketing Specialization
2021
Content Marketing Certification
2022
Digital Marketing Associate Certification
2023
Consumer Neuroscience & Neuromarketing Certification
Major, crucial .. undeniably the most important thing before starting anything, is defining who YOU are. Before any competition analysis, before any market research, you need to actually define your mission and your values. What do you want to bring to the "market" table? Who you are as an individual, will direct the entire marketing strategy. Your personality is the foundation of your brand.
Research may involve conducting a thorough analysis of the market, identifying potential target customers, or examining the effectiveness of current marketing campaigns. Once the research question is defined, the next step is to collect data through various research methods, such as surveys, focus groups, or interviews. This data is then analyzed to identify patterns, trends, and insights that can be used to inform marketing decisions. Finally, the findings of the research are used to develop a comprehensive marketing plan that takes into account the needs and preferences of the target audience.
Framing your buyer persona is a critical. A buyer persona is a detailed description of an ideal customer, including their demographics, behaviors, preferences, and challenges. By creating a buyer persona, we can better understand the needs and motivations of their target audience, and tailor everything accordingly. The buyer persona should be as specific as possible, and should include information on the customer's pain points, motivations, and aspirations. Once the buyer persona is defined, it can be used to inform all aspects of the marketing strategy, from product development to messaging and branding.
The final step is evaluating our results. This includes tracking elements like how many customers engage with an ad or whether your brand achieved its desired KPIs. After analyzing the data and creating detailed reports, we can adapt the marketing plan to maximize future profitability.
