Steps

Define who you are

Major, crucial .. undeniably the most important thing before starting anything,  is defining who YOU are. Before any competition analysis, before any market research, you need to actually define your mission and your values. What do you want to bring to the "market" table? Who you are as an individual, will direct the entire marketing strategy. Your personality is the foundation of your brand.

Research

Research may involve conducting a thorough analysis of the market, identifying potential target customers, or examining the effectiveness of current marketing campaigns. Once the research question is defined, the next step is to collect data through various research methods, such as surveys, focus groups, or interviews. This data is then analyzed to identify patterns, trends, and insights that can be used to inform marketing decisions. Finally, the findings of the research are used to develop a comprehensive marketing plan that takes into account the needs and preferences of the target audience.

Who is your customer

Framing your buyer persona is a critical. A buyer persona is a detailed description of an ideal customer, including their demographics, behaviors, preferences, and challenges. By creating a buyer persona, we can better understand the needs and motivations of their target audience, and tailor everything accordingly. The buyer persona should be as specific as possible, and should include information on the customer's pain points, motivations, and aspirations. Once the buyer persona is defined, it can be used to inform all aspects of the marketing strategy, from product development to messaging and branding.

Strategy development & execution

Evaluate & readjust

The final step is evaluating our results. This includes tracking elements like how many customers engage with an ad or whether your brand achieved its desired KPIs. After analyzing the data and creating detailed reports, we can adapt the marketing plan to maximize future profitability.