Major, crucial .. undeniably the most important thing before starting anything, is defining who YOU are. Before any competition analysis, before any market research, you need to actually define your mission and your values. What do you want to bring to the “market” table? Who you are as an individual, will direct the entire marketing
Research may involve conducting a thorough analysis of the market, identifying potential target customers, or examining the effectiveness of current marketing campaigns. Once the research question is defined, the next step is to collect data through various research methods, such as surveys, focus groups, or interviews. This data is then analyzed to identify patterns, trends,
Framing your buyer persona is a critical. A buyer persona is a detailed description of an ideal customer, including their demographics, behaviors, preferences, and challenges. By creating a buyer persona, we can better understand the needs and motivations of their target audience, and tailor everything accordingly. The buyer persona should be as specific as possible,
The strategy should be designed to achieve the marketing objectives we have set either it is brand awareness, driving sales, or building customer loyalty. The strategy can be broken down into actionable steps, including product development, pricing, distribution, and promotion. Execution of the strategy should involve ongoing analysis and adjustment based on feedback from customers
The final step is evaluating our results. This includes tracking elements like how many customers engage with an ad or whether your brand achieved its desired KPIs. After analyzing the data and creating detailed reports, we can adapt the marketing plan to maximize future profitability.
