Framing your buyer persona is a critical. A buyer persona is a detailed description of an ideal customer, including their demographics, behaviors, preferences, and challenges. By creating a buyer persona, we can better understand the needs and motivations of their target audience, and tailor everything accordingly. The buyer persona should be as specific as possible, and should include information on the customer’s pain points, motivations, and aspirations. Once the buyer persona is defined, it can be used to inform all aspects of the marketing strategy, from product development to messaging and branding.